Messaging and customer journey
Archimat
Connect campaigns to pages and the offer.
Strategy, content, landing pages, email and Google and LinkedIn campaigns.
View the engagementSearch visibility · content · local search
SEO for ecommerce and local services
Help search engines and visitors understand your offer. We work on your site structure, content and technical priorities around your market and relevant search intent.
Let’s discuss your projectThe work, in practice
From needs to deliverables.
A starting scope to define together around your site, tools and priorities.
Review of site structure and important pages
Research into useful topics, queries and search intent
Titles, descriptions, internal links and content organization
From the need to the next step
Being found starts with being understood.
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The need
A visitor is looking for a specific answer. A vague or poorly organized page can keep them from finding your offer.
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The work
Work on topics, structure and links between pages to make the offer easier to explore and understand.
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What comes next
One possible starting point: a service page or collection, a search intent and the content that needs clarification.
What we can take on
Useful pages come first.
A page should answer a clear question, explain your offer and make the next step easier. SEO builds on that foundation with priorities suited to the size and maturity of your site.
- Review of site structure and important pages
- Research into useful topics, queries and search intent
- Titles, descriptions, internal links and content organization
- Service, collection or product page optimization
- Local presence and indicator tracking with the available tools
Scope, deliverables and responsibilities are defined in your proposal.
An engagement in context
How we work
How the engagement works
Understand search intent
Identify customer questions and the pages that should answer them.
Prioritise improvements
Work on structure, content and the most useful technical improvements.
Monitor progress
Monitor searches, pages and actions available in your tools, then adjust.
Before we begin
Ecommerce or local search?
For ecommerce, we work on collections and products. For local services, we focus on service areas, service pages and relevant profiles.
Engagement details
Search visibility develops over time. No ranking or traffic volume is guaranteed. Technical changes, content creation and local profile management are defined in the agreed scope.
Let’s start with what you need.
One focused project or several connected services: we define the next step with you.
Let’s discuss your project