Planigo
Email and customer journey
Connect the webinar with its follow-up.
A journey connecting LinkedIn, a webinar and email communications.
Scope of workLinkedIn · webinar · email
Customer relationships · automation
Email marketing & CRM
Organize the relationship after the first contact. Email campaigns, automated journeys and CRM follow-up are planned around your customers, available data and collected consent.
Let’s discuss your projectThe work, in practice
From needs to deliverables.
A starting scope to define together around your site, tools and priorities.
Review of contact lists, sources and available consent records
Contact segmentation and CRM follow-up organization
Email campaign planning, copywriting and preparation
Client work, not just promises.
Keep the conversation going.
One client can call on several areas of expertise. Here is the work relevant to this service.
Elliot Club
Email marketing
Work on the email channel.
An email marketing engagement for Elliot Club.
Scope of workEmail marketing
Selected current and past engagements. Trademarks belong to their respective owners.
From the need to the next step
Don’t start from zero after every contact.
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The need
An inquiry, purchase or signup starts a relationship. Without organized follow-up, the next step can be lost.
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The work
Organize contacts and their consent records, then prepare useful messages for the moments that matter.
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What comes next
One starting point: a welcome or follow-up journey connected to the tools you already use.
What we can take on
A relationship that continues.
We start with the real stages of your customer relationship: an inquiry, a purchase, a follow-up or an expected return. The aim is useful communication and next steps that are easier to track.
- Review of contact lists, sources and available consent records
- Contact segmentation and CRM follow-up organization
- Email campaign planning, copywriting and preparation
- Welcome, follow-up or reactivation scenarios for your needs
- Tool connections and monitoring of relevant indicators
Scope, deliverables and responsibilities are defined in your proposal.
How we work
How the engagement works
Map the relationship
Identify useful moments: first contact, purchase, follow-up and reactivation.
Prepare communications
Organise contacts and messages, then validate workflows and connections.
Test and monitor
Check sends, triggers and available results before adjusting.
Before we begin
Do we need to change CRM?
Not necessarily. We first review the tools, data and connections you already use.
Engagement details
Tools, connections and automation depend on the platforms in place. SMS can be considered where needs and consent allow. Subscription and sending costs are specified separately.
Let’s start with what you need.
One focused project or several connected services: we define the next step with you.
Let’s discuss your project