Disconnected operations
Your systems do not agree
Catalog, inventory, POS, ERP and Shopify drift apart, creating manual work and customer friction.
We connect the operating foundation.
Retail commerce • Shopify • Performance
From Store Floor to Shopify: One Connected Growth System
We connect your stores, catalog, inventory and Shopify—then activate advertising, conversion and retention to grow measurable online and in-store sales.
Supporting multi-store retailers including Stokes and Hart, alongside growing Quebec and Canadian brands.
Selected retail, e-commerce and service brands we’ve supported
Where retail growth gets stuck
Retail growth breaks when the system is disconnected.
Most growth problems are not isolated channel problems. They happen when commerce, operations and marketing make decisions from different versions of the truth.
Misaligned marketing
Campaigns ignore retail reality
Media is optimized for clicks while margins, stock, promotions and store priorities tell a different story.
We align demand with the business.
Fragmented journey
Every channel tells a different story
Ads, landing pages, email and store teams compete instead of moving customers through one coherent journey.
We orchestrate the full journey.
The Solutello growth system
One system. Three growth engines.
We start with the operating foundation, capture demand with commercial context, then improve the journey from first click to repeat purchase.
Build the Foundation
Create a dependable commerce foundation your team can operate and scale.
- Shopify architecture and theme
- Catalog, metafields and data
- POS, ERP and inventory connections
- Analytics and measurement
Capture Demand
Reach high-intent audiences with campaigns informed by products, margins, inventory and geography.
- Google and Meta advertising
- SEO and local intent
- Geofencing and trade areas
- Campaign landing pages
Convert & Retain
Turn more demand into revenue, then build the customer relationship beyond the first order.
- Conversion and offer engineering
- Email and SMS lifecycle
- Segmentation and automation
- Testing, reporting and iteration
The operator's advantage
Senior strategy grounded in real retail operations.
Elias Nassif brings entrepreneurial, retail and digital experience dating back to 2001. He founded Solutello in 2019 to give growing businesses direct access to senior strategy and practical execution.
That operating perspective changes the questions we ask: Can the team run it? Does it respect inventory and margin? Will it improve both online and store performance?
Since 2001
Entrepreneurial & retail experience
Commercial judgment built inside real businesses.
Founded 2019
Solutello
A senior-led growth partner based in Quebec.
Direct access
Senior strategists
Fewer layers between the decision and the work.
Multi-store
Operational fluency
Stores, catalog, inventory, Shopify and media considered together.
Platform expertise supporting one connected growth system.
Shopify Partner
Google Partner
Meta Business Partner
TikTok Business Partner
MailChimp Partner