Business before channel.
Before Google, Meta or Shopify, we need to understand the offer, the customer, the room to manoeuvre and the commercial priority.
ELIAS NASSIF · FOUNDER OF SOLUTELLO
Before advising businesses, I built them.
My career did not start inside an agency. It started by building businesses: creating, selling, serving customers, running operations and carrying the consequences of decisions. That experience still shapes how Solutello approaches marketing today.
Strategy changes when you know what has to work on Monday morning.
2001
First company
2019
Solutello founded
Founder-led
Direct strategic access
Elias, behind the scenes
Prepared with care. Created on location.
Our Saint-Eustache space is for equipment preparation and storage. Projects then take shape at client locations, events and production sets.
WHAT IT CHANGES
A different way to look at marketing.
Creative and performance together.
Brand and acquisition should not live in separate silos. Content should fuel both presence and campaigns.
Senior accountability.
The person who frames the strategy stays close to the work and the important decisions. Less gets lost between recommendation and execution.
THE JOURNEY
A career built close to the work.
Each stage added a different layer: entrepreneurial community, advertising, retail, e-commerce, national experience and strategy. Solutello is the synthesis of that journey.
Student Entrepreneurship Club
Co-founding an initiative dedicated to promoting student entrepreneurship and helping new entrepreneurs emerge. Before building a company, there was already a drive to create and bring people together.
Agence Pro-Concept
Creation of an advertising agency serving SMEs. The first experience where strategy, client relationships and delivery are no longer theoretical: they have a cost, a deadline and an expected outcome.
Boutique Petits Pas
A move from advisor to operator. Physical retail, e-commerce, inventory, service, teams and acquisition become daily realities. In 2015, the business expands with a second location.
Bentley & Cie
A different scale of complexity: digital marketing, e-commerce, acquisition, data and store reality have to move together. That experience reinforces one conviction: strategy has to work inside the real organization, not just in a presentation.
Solutello Inc.
Solutello brings together what the earlier experiences taught: connect creative and performance, strategy and execution, marketing and operational reality. Today, the agency brings content, social media and advertising under one direction.
TELL. OWN. GROW.
Three words. One direction.
Say clearly what you do and show it with credible content.
Build a presence, assets and understanding your business can genuinely own.
Invest with intent, learn from performance and amplify what creates value.
FOUNDER-LED, BY DESIGN
You know who carries the engagement.
Solutello operates with senior direction close to the work. I frame priorities, lead strategy and stay involved in the important decisions. When an engagement requires complementary expertise, the right resources are added without diluting accountability.
“ Clarity sets the direction. Ownership builds the strength. Growth becomes the consequence.Elias Nassif
Let’s talk about your business, not just your marketing.
If you are looking for a partner who can connect creative, presence and acquisition with a practical understanding of the business, let’s start with a conversation.