TELL. OWN. GROW.

Solu {Tell} {Own} = Solutello

At Solutello, we believe every brand has a story to TELL, assets to OWN, and the potential to GROW. Our job is to turn that potential into performance you control – online and in-store.

Retail, clinics & ecommerce operations across Quebec and Ontario.

Our Mission

We help businesses turn digital potential into owned performance.

We exist to turn marketing from a cost line into a growth engine you control. By aligning your stores, inventory, data and media under one strategy, we build assets you own — Shopify stores, content libraries, audiences and automations that keep working long after a campaign ends.

We’ve lived retail long before we ran ads.

Our story: from shop floor to Shopify

For more than two decades, we’ve been on the retail side of the table – managing stores, staff, inventory, margins and customers in real life before talking about “funnels” and “ROAS”. Solutello was born from a simple question: how do we make digital work for retailers and brands, not the other way around?

Today, we help growth-minded retailers, pharmacies and niche brands connect their Shopify store, POS, inventory and advertising into one clear system. Less chaos between the store and e-commerce, more predictable growth you can actually own.

Solutello team at work in the studio

What We Stand For

We don’t operate like a generic “digital agency”. Solutello is built around the reality of retail, Shopify and POS – where every click, visit and transaction has to make sense operationally, not just look good in a report.

Retail-first thinking

We start on the shop floor, not in a slide deck. Your staffing, store layout, inventory, margins and local reality shape the strategy before we talk media budgets. That’s how we avoid “nice” marketing that breaks operations – and build e-commerce that actually supports your retail business.

Shopify & POS as your growth engine

We treat Shopify, your POS and your product data as the core of your growth system. Clean catalogs, clear collections, synced inventory and solid tracking come first. Then we layer on Google Ads, Meta Ads and automation so that every dollar spent is anchored in real products, real stores and real customers.

Performance you can measure and own

We focus on metrics that matter to retailers: sales per square foot, average basket, repeat customers, store visits and online revenue – not just clicks and impressions. You keep ownership of your data, assets and accounts, so your growth doesn’t disappear when a campaign or agency contract ends.

Hands-on partnership, not “set and forget”

We work like an embedded partner, not a distant vendor. That means clear roadmaps, honest feedback, and regular working sessions with your team – from owners and managers to store staff. We test, iterate and refine so your retail, Shopify and media move forward together, not in silos.

Where Solutello Comes From

Over 20 years connecting retail, operations and digital growth.

2001 — On the retail floor

I started on the retail floor. Store operations, merchandising, inventory, margins, staff, real customers walking in. That’s where I learned that marketing without solid operations doesn’t last very long.

2010 — Pharmacies & regulated retail

I moved into pharmacies and banner environments. Policies, compliance, tight margins, tired but dedicated teams. I learned how to do commerce in a highly structured world… without losing the human side.

2011 — Founded retail store - furniture, apparel, gear & accessories

Heritage-driven strategy: Our founding history in 2011 in the retail sector (furniture, clothing, equipment and accessories) gives us the credibility to tell a story that differentiates your brand, inspires trust and converts across all channels.

2015 — Founded 2nd retail store - Expansion (New)

These years spent managing the reality of a multi-branch business — from POS synchronization to customer journey mapping — have revealed a fundamental truth to us: sustainable performance relies on systems that are controlled, not on ephemeral tactics.

2016 — Shift to Shopify & e-commerce

I jumped into e-commerce and Shopify. POS integration, multi-location inventory, product feeds, Google & Meta campaigns connected to real stock. The goal: make the website work as hard as the store.

2019 — Solutello as a growth partner

Solutello was born from all of this: a small team that understands retailers and brands, both in-store and online. We don’t sell “marketing to look good”. We help build assets: Shopify, data, campaigns and processes that actually grow the business.

How We Work

We don’t start with “posts” or buzzwords. We start by understanding your business model, margins and retail reality. Then we build a growth machine that can actually scale.

Retail & digital diagnostic

We take time to understand your product mix, margins, POS, inventory, existing channels (Google, Meta, marketplace, in-store traffic). The goal: see where money is made… and where it leaks.

Build the foundations

Clean tracking, product feeds, Shopify structure, landing pages, organized Google & Meta accounts. We solidify the back-end so every dollar invested in media can be measured and optimized.

Growth sprints

We launch focused sprints: Google Ads, Meta Ads, remarketing, offer testing, product page and on-site experience optimization. We focus on what generates calls, store visits and sales — not just clicks.

Optimization & transfer

We scale what works and cut what doesn’t. You see the numbers and understand the decisions. If you want, we train your team so they gain autonomy, while we stay in the loop for the advanced or technical parts.

Our Pillars: OWN IT Growth Framework

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Objectives

Define clear, ROI‑driven goals tailored to your business reality.

Web & Assets

Build digital systems you own — not rented clicks or audiences that disappear when you stop paying.

Narrative

Tell a story that differentiates your brand, builds trust and converts across every channel.

Intelligence

Use analytics, first-party data and real-world feedback to guide every move and every dollar spent.

Tactics

Deploy high-impact campaigns with precision, from search and social to email and automation.

Momentum

Iterate, learn and scale what works — fast — so wins become systems, not one-off spikes.

Who’s Behind Solutello

Solutello is not a big agency. It’s a focused team that understands retail, numbers, e-commerce and the reality of Canadian SMEs.

Ready to see if we’re a fit?

  • Strategy & direction

    Led by someone who has actually managed stores, teams and P&Ls — not just ad accounts. We think in terms of your business model first, not just media tactics.

  • Retail, POS & finance

    Retail, operations and finance expertise that understands inventory constraints, cashflow, POS reality and multi-location setups. The goal: make sure the digital strategy respects your margins and operational reality.

  • Shopify, e-commerce & tech

    Shopify architecture, product feeds, tracking and automation that connect your stores, inventory and marketing. We build and tune the e-commerce stack so your media spend, data and operations actually work together.

About Solutello

About Solutello Retail & E-Commerce Growth Agency

Solutello is a retail and e-commerce growth agency based in Montreal, Canada. We work with retailers, clinics and direct-to-consumer brands who need help turning their stores, inventory and Shopify into one growth engine — not separate silos.

Why work with Solutello

  • Most importantly, we believe in building assets you own — your data, your audiences, your content and your infrastructure — so growth doesn’t disappear when a campaign ends.

  • Deep Shopify + POS + inventory experience — not just media buying.

  • Systems that connect in-store data with online sales and marketing.

  • Senior strategists involved from store floor reality to technical execution.